This Sunday, CBL under Mirinda, the biggest brand in the country, will take the funfest experience to Spennah Beach in Entebbe.
According to Mr Innocent Tibayeita, the head sales and marketing at CBL, the innovation is intended to put to life the “Free Your Fun side” thematic campaign for brand Mirinda.
“The Mirinda Funfest at Spennah, one of the finest beaches in the country, this Sunday will reinforce brand Mirinda’s position as the consumers’ favourite soda that gives them more choices and brings out the fun side out of them,” said Tibayeita.
Some of the fun activities to look out for at Spennah will be celebrity bartending, performances from the finest comedians from Laftaz and Fun Factory outfits, Dj and Vj battles, beach volleyball, jet skiing, acrobatics, and other games that will hand you a ticket to claim a Mirinda goodie.
“In this project alone, we have invested more than Shs300 million and we have taken the experience that you will have on Sunday to all major regional towns,” said Tibayeita.
A sea of people is expected to don costumes in different colours depicting the Mirinda variants and beating their drums as they make their way through the various trading centres between Kampala and Entebbe.
The Mirinda Funfest experience, Ms Berna Kizza, the brand manager, said embodies the true character of brand Mirinda, which comes in a variety of flavors including; Fruity, Orange, Pineapple and Green Apple.
“Mirinda is fun, playful, and bold with vibrant colors that make the brand stand out and be loved by many. The carnivals are a perfect fit for the brand’s DNA,” Kizza said.
The entrance charge to this Sunday’s funfest is Shs7,000, but it will come with a free soda at the gate.