Kampala October 2015 — Open Kampala, aims to inspire Kampala natives to view the city in new light , and experience all the positive energy Kampala has to offer ; opportunities, adventure and fun. The fully integrated campaign includes a first of a kind, limited-edition Kampala Heineken bottles. The bottle is a welcomed surprise following last year’s Heineken cities of the world campaign that had 6 different labels of 6 cities; Amsterdam, London, New York, Rio de Janerio, Singapore and Shanghai.
In a statement released to newsrooms, National Sales Manager, Nathan Akandwanaho noted that, ‘‘Every great city offers an endless adventure within its sky-scraping towers and neon lit streets. The Open Kampala campaign reinforces the notion that we should never stop exploring our own urban backyard.’’
Priced the same as the regular bottle, Heineken aims to keep consumers engaged with their latest innovation through re-igniting the party scene in Kampala with different on-trade activations and during the 2015 Rugby World Cup match screenings in Uganda. Another addition to the Open Kampala initiative is the inclusion of a social media competition whereby aspiring photographers are called upon to capture scenic pictures of the city to stand a chance of winning cash reward courtesy of Heineken.
Speech for HEINEKEN National Sales Manager, Nathan Akandwanaho on the Open Kampala Launch Event on 08th October 2015
We are pleased to host you this evening and are glad that you were able to make time to join us - thank you.
Urbanization, like globalization, is unstoppable. Innovation, like urbanization, is inevitable. Last year Heineken launched cities of the world campaign that had 6 different labels of 6 cities; Amsterdam, London, New York, Rio, Singapore and Shanghai printed on Heineken bottles.
Those cities represent every other great city that offers an endless adventure within its sky-scraping towers and neon lit streets. Our own backyard Kampala is one such iconic global destination associated with its worldly culture, unique experiences and vibrant social scene.
The concluded 2007 CHOGM hosted by Kampala City is one of the examples that denote Kampala as city to watch out for.
I do believe that I speak on behalf of all my team members when I say we do appreciate the support that has been accorded to us by our loyal consumers, trade partners, stockists & distributors who encourage us through constant feedback regarding your favourite premium beer and implementations to be considered to continue giving you world life experiences the Heineken way.
It therefore gives me great pleasure to stand before you and officially launch our latest consumer innovation – Heineken Kampala Bottle!
Thank you once again. Enjoy the rest of your evening.
Heineken Cities of the World FAQ
Heineken® Cities of the World FAQ
- What is the Cities of the World campaign about?
This global campaign connects consumers all over the world with iconic city bottles. It aims to inspire and motivate ‘men of the world’ to get out of their comfort zones, to embrace the unusual and embark on worldly adventures in their own cities.
- Why did you produce these new bottles?
Each bottle represents an iconic city; a global destination known for its vibrant social scene, unique culture and above all: worldliness.The city bottles also represent the fact that regardless of geographical location, our Men Of The World are connected by their appreciation of Heineken® – the world’s most international premium beer.
The limited edition bottles are produced in the same brewery as the regular bottle, and the beer remains exactly the same.
- Which cities are captured on the bottles?
Kampala, Dar es Salaam and Nairobi
- Is it a different product?
No. These city bottles are produced in the same brewery as the regular bottle, and the beer remains exactly the same. Heineken® is the same across the world and these limited edition bottles will have the exact same international premium quality product our consumers know and appreciate.
- What does ‘Open your World’ mean?
Heineken® inspires to look beyond your geographical location;to have an international mindset; be open to exploring the world; embrace adventure; go beyond your comfort zone. It’s a call to action.
- Who are you targeting with Heineken®?
We target the ‘Man of the World’of legal drinking age and above, men who are worldly, ready to embrace adventure and hungry for new experiences.
- When and where will these bottles be available?
The citybottles will be available from 08th October to 09th December only, since it’s a limited edition.
In Uganda they will be available in bars, restaurants, night clubs as well as supermarkets.
- Do these bottles come at a different price?
No. The limited edition city bottles will retail at the same price as the Heineken® regular bottle.
- You’ve launched RWC recently, and now this campaign. What are your plans for growing and expanding across East Africa?
Heineken® is a brand owned by HEINEKEN – the 3rd largest brewer in the world –, which has been doing well in the premium segment of this market. We’re always on the lookout for opportunities to grow and we believe that East Africa holds a lot of promise in the premium category and we’ll continue to engage our consumers through innovativecampaigns.
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