Ugandan artists primarily earn a living from concerts and performances, often lacking other music-related income-generating ventures.
However, musician Viboyo has challenged them to look beyond the stage to broaden their earning potential.
He explained that artists should leverage their brands and generate income through merchandise sales, which would benefit them significantly.
"As artists, we currently look for money in just one place: concerts or private events," he explained in a local television interview. "But if we had leverage, like selling merchandise, we could have more avenues for generating income from our art."
Viboyo added that Ugandan music still has a future despite artists' involvement in politics. He believes many should focus on delivering meaningful messages for the good of their audiences.
"Good music and music with a strong message haven't disappeared," he added. "Some artists, despite being involved in politics, continue to release message-driven songs, like King Saha, for example. What people need to do is look in the right places."
Viboyo believes artists can earn a living by selling merchandise such as clothing, handmade capes, belts, and other items, which could significantly boost their brand recognition.