The Public Relations Association of Uganda (PRAU) has this morning launched the 2016 PRAU Excellence Awards meant to celebrate the greatest achievements and innovations across the public relations and communications functions.
The event was held this morning at Golf Course in Kampala with a call for entry for organizations both from the private and public sectors and agencies that have demonstrated excellence in the execution of PR, digital and communications functions.
Ms. Cynthia Mpanga, the PRAU president says the wards are a highly visible component of the Association setting standards of excellence in the field of PR.
“They aim to uplift the standards, recognize professionalism in the public relations, honor leadership, service, knowledge and practice as well as promote the good name, image and reputation of PRAU” said Mpanga.
She adds that the awards will this year be organized under the theme; “PR Excellence in a competitive and digital world” and shall honor companies and individuals with 13 awards.
“Over the past year, we have witnessed a lot of creativity and imaginative use of digital/ social media as a core component of the communications role. Now that digital has come of age in our industry, we expect to receive a good number of entries from participating organizations and individuals” Mpanga added.
Entries will be accepted through 1st to 30th October, while the awarding ceremony will be held on November 25th 2016 at Golf Course Hotel Kampala.
Categories include; Best Media Management Campaign, Best Event, Best Crisis Management Campaign, Best Corporate Social Responsibility Campaign, Best Public Sector Campaign, Best not for Profit Campaign and Best PR agency.
Others fall under the supplementary category are; Best Corporate/online Publication, Best Social/digital Media Campaign and Best young Communicator of the year, while those in the Honorary category include; PRAU Golden Honors, PRAU Sheppard Honors and people’s choice award.