Musician Bebe Cool has worked hard to push the career of his son, Alpha Thierry.
He believes that talent can pay bills. He once advised parents to nurture the skills of their children alongside formal education.
In a Facebook post, Bebe Cool asked the son's management to look for an underwear company that can use Alpha Ssali as a model since he has fans who look up to him.
"I think it's now time for Alpha Ssali's management to look out for some underwear endorsement for the new African generation," he partly posted.
From a young age, Alpha has been in the right hands at the Proline Soccer Academy, nurturing his talent and fine-tuning a few aspects of his game.
He was promoted to the Proline FC senior team this year and it seems as though his father’s dreams are nearer to accomplishment than they have ever been before.