Pepsi, the flagship brand of soft drinks giant- Crown Beverages Limited (CBL), has announced Shs100 million sponsorship of the second round of the National Beach Soccer League for the third year running.
The sponsorship will cater for players’ refreshments, publicity, team transport, prize money, among other logistics.
The Pepsi National Beach Soccer league, organized by the Uganda Beach Soccer Association (UBSA), will kick off on January 31st 2016 at Lido Beach and will conclude on May 29th 2016 with a ceremony to recognize the overall winners.
“We value our partnership with the Uganda Beach Soccer Association and we believe beach soccer will continue to provide the Brand Pepsi a unique opportunity to engage with our target consumers. Beach soccer has become one of the most competitive sports in Uganda to-date and as Pepsi we will continue to support the development of the sport because we see it has a great potential of turning into the one most loved sports in this country,” said Pepsi Brand Manager Berna Kizza.
Mr. Deo Mutabazi the president of UBSA welcomed the sponsorship citing the timeliness of Pepsi’s involvement and the association’s appreciation of the brand’s continued commitment to the sport.
“We are grateful for the longstanding partnership that we have enjoyed with Pepsi and we pray that it continues. It is due to the continued commitment from Pepsi that we hope to see beach soccer turn into a professional sport,” Mutabazi said.
He further urged all teams to source for individual partnerships in order for them to be more competitive in the games.
Over 17 clubs participated in last year’s competition and more clubs have already shown interest in being part of this year’s league. MUBS were the winners of the 2014/2015 round 1 Pepsi National Beach Soccer League. Other teams that participated in the league include Zaba, Stormers, YMCA, Sand Pirates, Real Galacticos, Talented SC, Buwanika Bulls, and Nkumba Select, among others.
UBSA was admitted to the Federation of Uganda Football Associations (FUFA) over a year ago and it is now part of the worldwide beach soccer associations recognized and supported by FIFA.
