Remember the struggle of running out of data mid-week or having nothing to binge-watch over the weekend? Well, MTN Uganda just upped your digital game with the refreshed Gaga campaign! We got exclusive access to Somdev Sen, MTN Uganda's Chief Marketing Officer, to unpack all the amazing new offers designed to keep you connected, entertained, and living your best online life, every single day.
Q: So Somdev, what's the big deal with the new Gaga Every Day campaign?
Somdev Sen: It's all about giving our customers more! We revamped the Gaga bundles to offer greater flexibility and value. Whether they’re streaming, gaming, or just keeping up with friends on social media, they need reliable, affordable data. Now you can snag a Gaga deal that perfectly fits your needs, no matter what day of the week it is.
Q: We're all ears! What can you tell us about the Gaga4Dayzzz?
Somdev Sen: Gaga4Dayzzz is perfect for those who need to stay connected during the workweek. Starting at midnight on Monday, customers can enjoy extended data all the way until Thursday morning. Whether you’re working, studying, or just catching up on your favorite shows, Gaga4Dayzzz has you covered. And the best part? You can grab 5GB of data and 20 minutes of talk time for just 7,000 UGX.
Q: And for those who live for the weekend? What does Gaga Weekend offer?
Somdev Sen: Ah, the weekend warriors! We’ve got them covered with the Gaga Weekend bundle. It’s available from Thursday at midnight to Monday at 6am, giving you plenty of data to binge-watch, game, or keep in touch with friends and you can choose from:
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TikTok Bundle: 4.4GB for just 5,000 UGX – perfect for those endless scrolling sessions.
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8GB and 20 minutes: For 10,000 UGX, you get enough data to stream, game, and stay connected with friends.
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6GB and 20 minutes: This 8,000 UGX option is ideal for a more relaxed weekend with some browsing and chatting.
Q: We've heard a lot about the Gaga4Dayzzz and GagaWeekend bundles. But what about those who need data at specific times? Can you tell us more about GagaNite, Gaga4Pulse, and Gaga5G?
Somdev Sen: For the Night owls, we have GagaNite! Get 2GB of data for just 2,000 UGX or 5GB for 4,000 UGX, valid from midnight to 10am every day. Catch up on shows, browse the web, or download that massive game update – all without burning a hole in your pocket.
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Gaga4Pulse (Pulse Exclusive): Calling all MTN Pulse fam! This bundle offers incredible value for your weekend fun. Choose from:
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TikTok Bundle: Get 2.8GB for 3,000 UGX, perfect for those viral dance challenges.
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3.5GB for 4,000 UGX or 4.5GB for 5,000 UGX: These options give you enough data to stream, game, and stay social throughout the weekend.
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And for the data devourers, we offer Gaga5G: Calling all data devourers! This bundle is designed for those who demand high-speed data. Choose from:
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Video Pass: Enjoy 3 hours of blazing-fast data for 5,000 UGX (speed drops to 3MBPs after 10GB). Binge-watch your favorite shows without buffering.
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Gaming Pass: Get 5 hours of high-speed data for 7,500 UGX (speed drops to 5MBPs after 25GB). Dominate those online battles with minimal lag.
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Super Pass: Unleash the ultimate power with 8 hours of super-fast data for 10,000 UGX (speed drops to 10MBPs after 60GB). Stream, game, and download with unmatched speed.
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Q: This sounds amazing! These bundles are affordable and flexible. What was the strategy behind that?
Somdev Sen: We’re fully aware that our youthful customers don’t want to worry about high data costs. So, we created these bundles to be affordable while offering a lot of value. The idea is to give customers options—whether it’s a long-term bundle for the week or a quick fix for the night, we want to keep them connected without breaking the bank.
Q: Last question—how does the Gaga Everyday campaign fit into MTN’s broader strategy?
Somdev Sen: The Gaga Everyday campaign is part of MTN’s larger vision—Ambition 2025, where we aim to lead digital solutions for Africa’s progress. For us, it’s all about empowering Ugandans with the tools they need to stay connected and make the most of the digital world. And with this refreshed Gaga campaign, we’re staying true to our theme: “Together, we are unstoppable.” We believe that by giving our customers flexible, affordable data options, we’re helping them achieve more in their everyday lives.
Q: Thanks for your time, Somdev! It’s clear that MTN Uganda is committed to keeping everyone connected with some great data offers.
Somdev Sen: Thanks for having me! We’re excited for our customers to experience the refreshed Gaga bundles and enjoy the uninterrupted vibes all week long. Just dial *100*0# or use the MyMTN app. With Gaga Every Day, you have the freedom to choose the bundle that best suits your needs, whenever you need it.
