MTN MoMo, a leading mobile financial services provider, is thrilled to announce a strategic partnership with Blankets & Wine, East Africa's premier music festival. This collaboration promises to enhance the 2024 season experience with innovative digital solutions and seamless financial transactions for festival-goers.
Blankets & Wine, renowned for celebrating music, culture, and the arts, will benefit from MTN MoMo's cutting-edge mobile money services. Attendees can look forward to a cashless experience, ensuring quick and secure transactions for tickets, merchandise, food, and beverages. This partnership aims to elevate the overall event experience, providing convenience and accessibility for all.
Highlights of the Partnership:
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Seamless Transactions: Festival attendees can use MTN MoMo for all purchases, from ticketing to purchases on ground at the festival, reducing wait times and enhancing security.
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Exclusive Offers: MTN MoMo users will enjoy special discounts on tickets to Blankets & Wine throughout the 2024 season like this edition’s ticket on MoMo that is going for 100,000 UGX.
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Interactive Experiences: Integration of MTN MoMo's digital solutions will offer unique, interactive opportunities for engagement at Blankets and Wine events.
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Support for Local Artists: The partnership will promote local talent, providing them with a platform to engage the audience by putting on a breathtaking performance.
“We are excited to partner with Blankets and Wine for their 2024 season,” said Marion Angom, Head of Legal, MTN MoMo. This ticketing solution exemplifies MTN MoMo's commitment to innovation and customer-centric solutions, the introduction of this option underscores our dedication to providing valuable services to our customers.”
“We welcome MTN MoMo on board for this year's Blankets & Wine festival. This collaboration is a significant step forward in enhancing the overall experience for our attendees in Uganda. At Blankets & Wine, we are committed to creating a seamless and enjoyable experience for everyone and partnering with MTN MoMo aligns perfectly with this mission.
MTN MoMo, with its innovative mobile money solutions, offers unparalleled convenience and security in financial transactions. By integrating MTN MoMo, we are making it easier than ever for our attendees to make cashless transactions, from purchasing tickets to buying food, drinks, as well as crafts and fashion from the vendors on-site. This not only increases efficiency but also enhances safety, as attendees can enjoy the event without the need to carry physical cash,” explains Justine Mbugua, Head of Festivals, Blankets & Wine.
The new partnership is aimed at creating a belief that the synergy between Blankets & Wine and MTN MoMo will set a new standard for event experiences in the region. Together, the two entities are committed to pushing boundaries and delivering a memorable, hassle-free experience for all the event’s guests.
The 2024 Blankets & Wine season kicks off on Sunday, June 30th, 2024, featuring a diverse lineup of artists, including Kenya’s Nameless and Samthing Soweto from South Africa, with unique cultural showcases, and an array of food and beverage options. With MTN MoMo as the official mobile financial services partner, attendees can expect ease, allowing them to fully immerse themselves in the festival atmosphere.
Renowned for its meticulously curated live stage, the festival pledges to maintain its stellar reputation while elevating the ambience even further by adding a dynamic DJ/ producer stage dubbed Onja Onja Stage.
Another enhancement to the festival experience is the return of the family zone with kids’ activities and minders, creating space for everyone in the family to attend and have a great time.
