Every time feud among artists is triggered, just know there’s always a hidden agenda for the most part even though some feuds are genuine. A grudge between artists often yields unhealthy environment for the fans that end up either divided or losing interest in the parties in question.
Well here are three most probable hidden reasons for some the popular feuds.
1.To stay relevant.
A grudge between rival artists travels fast the way bad news are meant to spread normally. If one victim of the circumstance is kind of faded--first he will sound fresh in the ears of fans who could have forgotten his contribution to the industry due to no fresh music that’s supposed to be key number one for relevance in the first place--second ‘beef’ is most likely to prompt fans to compare their music mentally and unknowingly end keeping the feud victims trapped in their memory till post-feud and it’s of good value to the artists given that they put out fresh music after either burying the hatchet or even not at all --- the goal will have been achieved in the end.
2.To promote a project
Like I said feud travels fast like bush fire and it magically bridges the promotion gap for artists who are ‘beefing’ along with Projects under way. Live examples, Drake and Jay Z are literally on a cooperate feud, where by Drake releases his new projects via apple store as Jay Z fights to uplift his streaming app TIDAL, Drake and Meek Mill given the fact that Meek Mill just had his first number Billboard 200 album, it has worked for Mill in that fans who never actually liked his flow got guts to check out his ‘dreams worth more than money’ new album and the results are remarkable they like the album that they judged to be wack!---the feud made all that happen. Therefore, there’s a high chance for feud to work the magic!
3.To expand and maintain a fan base
The more intense the feud gets the greater the number of those aware of it, whoever has little info on the feud victims will definitely do their homework on their music, achievements and with liberty someone sides with whoever has impressed them, which can also be influenced by friends of friends –as humans we tend to follow those we trust without questioning the credibility.
Food for thought! Try the stunts at your own risk!
