The MTN CallerTunez Awards shall be held every month to reward customers who use the call ring back tunes and artistes with the highest CallerTunez downloads.
• The winning artiste every month, will get UGX 2 million while up to 20 customers who download and use the tunes on their phones, will win Mobile Money and other assorted prizes.
• Artistes or authors of the content that has the most improved monthly downloads will UGX 1 million in that month.
• The MTN CallerTunez are MTN’s effort to among others digitize Ugandan music, local content and create additional income streams for the owners of the content e.g., music artistes.
MTN Uganda has revived the MTN CallerTunez Awards that will see artistes earn from their music and other content, every month for the duration of the promotion due to end in Dec 2021. Lucky customers who actively download the MTN CallerTunez will also walk away with cash prizes (MTN MoMo), and smartphones.
These monthly awards come in at a time when concerts and other outdoor entertainment have been suspended as a preventive measure against the spread of covid 19, significantly affecting income of artistes and other owners of audio content.
With the new monthly MTN CallerTunez Awards, lucky artistes with the highest number of downloads will win UGX 2,000,000 per artiste while those who own content e.g., content providers with the most improved downloads in a month, will win UGX 1,000,000. Every month, 20 lucky customers that download or actively use MTN CallerTunez will randomly be chosen to win UGX 50,000 each (through MTN Mobile Money) and smart phones.
“The MTN CallerTunez Awards are meant to recognize and reward both the artistes that create the content used as caller tunes as well as the customers who download and use the tunes,” explained Somdev Sen, the MTN Uganda Chief Marketing Officer. “We are happy to provide our artistes with an alternative source of income especially during this time when the pandemic has disrupted their work”.
MTN offers the CallerTunez service through a monthly subscription in partnership with Huawei. Under this service, MTN customers can download their favorite songs or audio skits as a ring back tune for their callers to listen to, when they place a call to the customers phone.
For customer to get a callertune, they simply dial *170# and follow the prompts or SMS the word ‘TUNE’, followed by a space then the CallerTune code e.g., ‘TUNE 5151415’ to 170. Each callertune is charged at UGX 700 and is valid for a period 30 days.
