Singer Bebe Cool has started the year with a big bang after landing a deal with Tusker Lager, East Africa Breweries’ flagship brand, rumoured to be worth about Shs 100m.
He and 24 well-known personalities have already been selected to take part in the 91-year-old beer’s reality show dubbed Twende Kazi. Capital FM’s Flavia Tumusiime and Sanyu FM’s Seanice Kacungira are also representing Uganda on the show expected to begin airing in February. Twenty other people from different walks of life will join the well-known personalities to make a total of 50 people representing Uganda, Kenya and Tanzania.
The 50 will then be split into 25 teams (pairs). Steeple chaser and Olympic gold medalist Ezekiel Kemboi, actor Charles Bukeko and Capital FM (Kenya) DJ Adrian are some of the personalities that will be representing Kenya. Kenya has taken up 28 places, leaving the rest for Uganda and Tanzania.
The reality show similar to The Amazing Race will see the teams traversing through hills and valleys of 13 countries (East Africa and Europe) while relying on local communities to help find their way and complete assignments. These teams will only carry the clothes they wear.
The task will be to deliver the Tusker Lager bottle to Humphrey Kayange, a Kenyan rugby player. Talks are underway to have the show aired in Uganda.
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