The singer took action to sue the company limited for USD1 million (about 3.5 billion shillings) for unauthorized use of his copyrighted video in a TV Commercial (advert) currently running in Ugandan media under the ‘A Billion Reasons to Believe’ campaign. Kenzo claims they used his works from his Sitya Loss video without his permission.
Our attention has been drawn to a claim by Ugandan artist Eddie Kenzo (appearing in sections of Uganda media) alleging that there has been infringement of his Intellectual Property rights by the use of his copyrighted video in a TV Commercial (advert) currently running in Ugandan media under the ‘A Billion Reasons to Believe’ campaign. With due cognizance to the legal process being canvassed in parallel, we take this opportunity to set the record straight in order to protect our reputation for the sake of our consumers and stakeholders: While the legal demand by the artist’s representatives has been addressed to Century Bottling Company. Coca cola enlisted the service of their agency in charge of advertising.
The Agency confirmed that the footage, which features five children dancing on a street, was owned by Mr. Dauda Kavuma, a Ugandan national, and founder of Triplets Foundation, who had in fact posted the video on YouTube.
Kavuma entered into an agreement with the Agency for usage of the footage for both TV and digital media. In addition, the agency obtained the consent of each parent through written agreement.
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