The competition that is largely watched by youth who have passion for music is back in season two.
It was recently rolled out by Coca Cola officials and Vision Group at Century Bottling Company (CBC) plant in Namanve.
The Coca Cola Brand Manager Brandon Ssemanda said this was part of their company commitment towards the development and celebration of local music talent.
The reward of this year to the winner is recording contract with Fenon Records and a whooping sum of Shs50m.
Participants were advised to sing only local content at the 7 auditions which are kicking off in Mbarara before being fanned out to the rest of the country.
The panel of judges will include Maurice Kirya, Siima and Sewali.
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