Huawei, a leading global ICT and telecommunication solutions company, announced Lionel Messi’s appointment as its latest Global Brand Ambassador on Friday 18th March 2016. The partnership with Lionel Messi showcases the brand’s alignment with people and brands that demonstrate, and strive towards its shared value of connecting greatness.
“We are happy to announce our collaboration with an extraordinary individual who inspires people all over the world to pursue their dreams, to face challenges to become better with each day. A man who shares the same values with the Huawei brand and who always looks for opportunities to reach greatness,” said Peter Hu, Regional Managing Director, Huawei ESA.
Speaking of the partnership, Lionel Messi said: “You have to fight to reach your dream. You have to sacrifice and go all in, always looking forward to achieving greatness. The day you think there are no improvements to be made, you have to keep working for reaching other achievements.”
This partnership is testament of Huawei belief that challenges test our desire to achieve what we want and love. To connect with greatness, we have to value the growth, learning, experiences and struggles as the parts of our story that took us where we are now. Those who understand that, are always pursuing not success but challenges, to be better. It is because of this relentless pursuit for greatness that drives Huawei investment on the African continent.
Speaking on its African investment, Hu said: “Huawei’s commitment to the African region is evidenced by the successful integration of the brand into the lives of the African people. In the East Southern Africa (ESA) Region, the company is currently ranked 2nd, based on smart device shipments in the previous year.
Furthermore, market research indicates that Huawei smart phone in ESA region had reached 15% by the end of 2015. We are also making inroads with our premium device offering, whereby our P8 Lite won product of the year awards in South Africa.”
“Lionel Messi will help our brand to encourage people, including our African people to focus, persevere and breakthrough; to connect with greatness. By connecting greatness, we as Huawei, demonstrate our passion to our customers,” concluded, Hu.
