In an effort to reduce incidences of drunk driving, Uganda Breweries Limited has reactivated the Red Card responsible drinking campaign in Kampala.
Dubbed, “Your Night, Your Choices, Your Consequences. Don’t Drink and Drive”, the campaign is geared at helping people make informed decisions about drinking.
The initiative has rolled out activations in different malls in Kampala including Nakumatt Oasis, Capital shoppers Ntinda, Garden city, and Shoprite Lugogo.
The scouts have this week taken the activations to Total petrol stations in Kampala, where they are engaging motorists and promoting a safe ride home concept.
According to Rhona Arinaitwe, UBL Corporate Relations Manager communications,UBL Recognize that their products are unique, and when misused they can be harmful.
“This campaign is geared at helping people to make informed decisions about alcohol consumption, including, choosing not to drink. Its with this in mind that Uganda Breweries Limited has pledged to continue to drive the Alcohol in Society (AiS) agenda to ensure that the use of alcohol does not cause harm to consumers,”Ms. Arinaitwe said.
Uganda Breweries will also carry out bartender trainings.
