Notes
- Irene Ntale officially unveils campaign song; Think of Me.
- Designate a Driver Campaign – Launched in October 2010
- Friends don’t let friends drink drive – Rolled out in November 2011
- The first Red Card campaign – launched in December 2012
- The second Red Card campaign – Unveiled in November 2013
January 23, 2015- Singer and Red Card Campaign Ambassador Irene Ntale last night unveiled her new song, “Think of Me”, that carries the don’t-drink-and-drive message to her fans as they partied at Club Gabiro in Bugoloobi, Kampala.
“I want you to have fun but as you do, think of the people you care about. Think of your partners, children, family and friends. Don’t drink and drive because of the consequences and loss this may bring to the people you care about,” said Ntale, who is also known by her other popular songs like “Gyobera” and “Stay With Me”.
“Every time you listen to this song, be reminded about life and things or people you hold dear. I hope that in doing so, you will always make the right choice. For example, after enjoying drinks on a night out, get a friend or grab a cab to take you home safe if you are drunk," -- she added.
Think Of Me, which falls in the Afro-Pop music genre, was produced by Swangz Avenue, a Muyenga-based music production house to which Ntale is signed. The great lyrics to the song were penned by Ray Signature, who also wrote Ntale’s hit songs; Gyobera and Olindaba.
Club Gabiro: Irene Ntale singing to her fans as she's giving out redcard pledge cards.
After launching the song, Ntale encouraged her fans to sign pledge cards and become ambassadors against drink driving. She also gave Red Card branded memorabilia to those in attendance and shared photo moments with many of them in honor of their decision to associate with the campaign.
A 10 man crew from Swangz Avenue graced the event to give their counterpart Ntale moral support. Also in attendance were; UBL staff, corporates, civil servants, celebrities and renowned city socialites.
Ntale was unveiled by Uganda Breweries as the campaign ambassador on December 22, 2014 in an effort to lend support to all other initiatives aimed at reducing road accidents caused by irresponsible drinking habits especially around the city during the festive seasons.
UBL has run the Responsible Drinking campaign for the last seven years in partnership with the Uganda Police Force because of its effectiveness in delivering the message against drunk driving to society and the positive response it has received. An evaluation report of last year’s campaign carried out by Millward Brown, a global communications firm, shows that the campaign created huge awareness on responsible drinking.
