An album of the magnitude of Kendrick Lamar’s To Pimp A Butterfly deserves visuals that are just as provocative, and that’s certainly the case for “Alright”. The Colin Tilley-directed video is a gritty metaphor for the continued injustices experienced by black adolescents.
The video begins with scenes of police brutality — specifically, an officer shooting a black man in the back. It then segues to a dream-like sequence starring Kendrick and his Black Hippie crew (ScHoolboy Q, Ab-Soul, and Jay Rock) in which they their celebrate success, freedom, and safety with an epic party (one which involves dancing atop an abandoned police cruise and performing death-defying tricks off the top of buildings. However, almost as soon as their happiness is achieved, reality ultimately comes crashing down from a light pole.
Watch the epic visuals below.
[H/T: consequenceofsound]
